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Growth Strategies Case Study
Case Title:
Baidu.com: China's Google?
Publication Year : 2006
Authors: R. Muthu Kumar, Sumit Kumar Chaudhuri
Industry: Internet Search and Navigation Services
Region: China
Case Code: GRS0137
Teaching Note: Not Available
Structured Assignment: Available
OR
Abstract:
Beijing-based Baidu.com Inc is China's leading Internet search-engine company with a market share of 37%. It started its operations in 2000 and broke even within three years. As its website is similar in appearance to Google.com, it is often referred to as 'China's Google'. Some experts feel that Baidu, the Chinese language search engine, does a better job than Google. However, the going seems to be getting tough with other domestic players intensifying their competitive efforts.
Pedagogical Objectives:
- To highlight comparison between Baidu and Google
- To discuss growth of Baidu in the highly competitive Chinese search engine market.
Keywords : Baidu.com; Sohu.com; Growth strategies; Competition; Google; Chinese search engine market; Yahoo!; Chinese Google; Robin Li; Alexa; Acquisitions and partnerships; 3721; Growth Strategies Case Study; Market share; SINA.com; Challenges for Baidu
Contents :
Baidu.com: The Formative Years
The Leader in the Chinese Search Market
Baidu.com vs Google
Market Share of Leading Search Engines in China
Baidu.com: Products
Revenue of China’s Search Engine Market
Daily Traffic Trend - Baidu.com
Historical Financials & Employees
